Former musician, accidental comedian, reluctant HR professional β and someone who fell so completely in love with dog training that I built my whole life around it. Here’s how that happened.
I grew up in a house that always had a dog in it. German Shepherds, Poodles, Jack Russells β there was always a four-legged someone, somewhere. Dogs were just part of life. I didn’t think about it too much β I just knew that a house without a dog felt wrong.
Fast forward a few decades, a few careers, a few bands and a rewarding but terrifying stint in stand-up comedy, and dogs found their way back to the centre of my world β this time in a way that changed everything.
The Waggy Bum Club isn’t just a business. It’s the first time in my adult life that I’ve woken up every single day and thought: this is exactly what I’m supposed to be doing. That feeling took a long time to find. I’m not letting go of it.
I’ve never done anything in a straight line. Looking back, that makes perfect sense.
From as far back as I can remember, there was always a dog in the house. GSDs, Poodles, Jack Russells. Dogs were just part of life β I never questioned it, I just knew a house without one felt wrong.
From the age of 12, I knew I wanted to be a musician. By 14 I was in bands. For the next twenty-odd years, every job I had existed to fund my music habit. Sales, recruitment, HR β all fine, none of them the point. Touring, festivals, albums on Spotify β music was the dream, and I chased it relentlessly.
By the time I was hurtling towards 40, getting a group of grown-ups in a room to rehearse was becoming near impossible. The performing itch was still there though β so I took the leap into stand-up comedy. The hardest and second most rewarding thing I’ve ever done. A rewarding but terrifying stint β and then Covid happened, venues closed, and that itch quietly faded.
My now-fiancΓ©e Annie came with Mia and Lola β two chihuahuas I initially found completely absurd. Having grown up around German Shepherds, I genuinely didn’t know what to make of them. Then I got to know them. They’re just dogs β only compact. I was converted immediately.
We decided to get a third. Enter Dora β my first ever dog I raised from a puppy. And suddenly I was completely obsessed. Dog psychology, canine development, the bond, the communication, the sheer JOY of watching her grow. For the first time in years, I knew exactly what I wanted to do with my life.
I made the best decision of my life: I turned to Julia Rush of Bosker Dog Training β someone I’d known for years, who had been the trainer for our family dogs and who I trusted completely. I begged her to take me under her wing. For the next twelve months, every weekend, I was up at 6.30am, driving halfway round the M25 to be in the field with Julia by 9am. Puppy classes, life skills, agility β I shadowed everything. I loved every minute of it. But more than the joy of it, Julia fundamentally changed the way I understood dogs. I’d been around them my whole life — and I suddenly realised so many of the things I had come to believe over the years were COMPLETELY wrong!! It was like Julia had handed me a completely new lens through which to view the world.
Julia put me in touch with MARKA Dog Training — the academy founded by two of the most respected names in the industry. Kamal Fernandez has over 33 years of experience, has competed at the highest level in dog sports, and is probably best known to TV audiences from Channel 4’s Dogs Behaving Badly and The Dog Academy — where a crack team of Britain’s top trainers worked with the most difficult dogs in the country using nothing but positive reinforcement. Di Martin founded Click-2-Heel in 2005, won Crufts in 2011, and is an advanced Kennel Club accredited instructor and certified BAT practitioner. Sitting under the learning tree of these two exceptional and world leading trainers was the icing on the cake, and helped me solidify my mission: helping people help their dogs is what I’m supposed to do.
Five dogs, one fiancΓ©e, a house full of chaos and joy β and a training business built entirely around the philosophy that connection matters more than compliance, and direction beats correction every single time. I can’t imagine doing anything else.
Not staged. This is just what evenings look like. π
Every dog person has one. The dog that gets under your skin in a way you didn’t expect, that teaches you more about yourself than you ever anticipated, that changes the entire direction of your life without even trying.
Dora was the first dog I ever raised from a puppy. Watching her grow, learning to communicate with her, building that bond from scratch β it lit something in me that I’d been looking for my entire adult life. The joy of it was unlike anything I’d experienced before.
Everything you see in The Waggy Bum Club β the philosophy, the patience, the absolute insistence on force free training, the belief that connection is everything β it all started with her.
I came into dog training at a time when there’s still a lot of noise about dominance, correction and control. You see it all over social media β the tough trainer types, the choke chains, the “pack leader” nonsense.
I went in the other direction. Not because it’s fashionable β but because the science is clear, and my own experience with my dogs is clear. Fear and force get compliance. They don’t get connection. And a dog that complies because they’re afraid is not a dog you can trust off lead.
The Waggy Bum Club exists to find a place in the market that’s warm, fun, and built on genuine companionship. Training that feels like play. Results that last because they’re built on trust. A dog that comes back to you because coming back is always the best decision they make all walk.
Five dogs. One fiancΓ©e. A steel pink flamingo in the living room. We’ve agreed we’re stopping at five. We mean it this time. Probably. π
No page about this journey would be complete without mentioning Cally β our beautiful German Shepherd, who is no longer with us but who will never, ever be forgotten.
Those eyes. That face. That absolute magnificence. Cally was the kind of dog that stops you in your tracks β and she did, every single day. She’s woven into the fabric of everything The Waggy Bum Club is, even if she’s not here to see it.
Good girl. Always. πΎ
That shift β from control to connection, from commands to conversation β is what The Waggy Bum Club is really about. And it all starts with a Discovery Session and an honest conversation about where you and your dog are right now.
I’d love to meet you. And your dog. And hear all about them. πΎ
πΎ Book Your Discovery Session